Articles About Finance And Refinancing

What is a Mortgage Trigger Lead?

A mortgage trigger is simply a credit bureau derived lead based on the actual credit behavior of your prospect.

When we begin work with new clients we ask them a lot of questions: all geared to create a "Watch List." This watch list or target universe profile is the EXACT set of demographic attributes you have given us to create a profile for the credit bureau to monitor.

For example, your criteria for the trigger leads might be:

550-680 FICO's $150k+ existing mortgage amounts LTV's of 90% and lower States of CA, FL, CT, MA, NY, OR, WA

In this example the group the bureau is monitoring is millions of confirmed homeowners that EXACTLY match ALL your criteria.

We input this information directly to the bureau and they identify everyone in their database that fits ALL of your criteria.

When mortgage credit is pulled from homeowners meeting your criteria, it "triggers" or flags in their system to send us the prospects information on your behalf.

Simply - mortgage credit was pulled yesterday... we deliver the lead to you today! Jack Johnson President www.mortgagetriggers.com

Jack Johnson is Present of www.MortgageTriggers. com, the nations largest independent provider of mortgage trigger leads. Trigger Leads are our ONLY business.

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